Jim Murray (that’s me) is owner and creative director of MurMarketing, a St Catharines Ontario-based creative consultancy. MurMarketing provides strategic focus, concepts, copywriting & editing & art direction in all on and offline media.
My Experience Base…
I have more than two decades of highly decorated ad agency experience (Vickers & Benson • Foster McCann • The Jerry Goodis Agency • DMB&B Canada). I am as conversant with the B to C market as I am with a wide range of B to B verticals. I’ve helped build business for more than 50 recognized national brands (including Procter & Gamble, Hunt Wesson, Church & Dwight, and Mars brands).
Onwords & Upwords:
As an independent creative supplier, (another 2.5 decades) I have had solid, long term relationships with a number of marketing, graphic and web design companies, and consultants including: The Long Group (Tony Long & Eric Riordan) • Tibbles Communications (Designer Bill Tibbles) • Bond Creative Communications, (Herb Bond) • Rapport Design & Communication (Bill Tibbles & Faith Seekings) • The Twist Group, (Designer Rahul Pereira) • Madison Avenue (Strategist Denis Kane) • John and I (art director John McLachan) • Perimedia (Director/producer Robin Periana) • Elliot Sinclair Inc (Michel Fortin).
In early 2020, I closed Onwords & Upwords and opened MurMarketing, which is a freelance consultancy, which primarily deals with smaller businesses in the Niagara region.
My Business Objectives…
My primary objective is to provide a high level of strategic focus and creative thinking to clients whose businesses are focused on helping clean up the world through renewable energy, recycling and smart environmental practices
My secondary objective is to use my blogging skills and writing experience to help people understand more about the art of effective communication. I am a prolific blogger and have authored more than 1500 editorial posts. The review column I wrote from 1998 to 2009, The Couch Potato Chronicles, attracted a reader base of close to 7000 on a weekly basis.
I was one of the original LinkedIn Pulse invitees, and have managed my own beBee.com blog sicne 2015. I currently post primarily on Facebook, LinkedIn and beBee.com and most recently have become a featured contributor on Biz Catalyst 360˚.
My Client Base…
Although I have a great deal of consumer advertising experience, the vast majority of my work in is the Business to Business area.
To this end I have recently done a number of projects with, among others: Sales and communications Specialist Robert Wright (Sell To Buyer Personas online learning program) • RCK Sinks in Connecticut • Strategy + People Strategic Consultants in Toronto • Peel Scrap Metal Recycling and The Peel MetalMart in Toronto (all advertising & marketing) • RCM Business Intelligence (corporate communications) • Arterra Wines Canada (product stories for a new rose wine testing) Stangl’s Enviro Lawn Care (direct mailers, web content) • Headway Mental Health (blogging, web site design and content, promotional materials)
I have recently relocated to the Niagara Peninsula area, which is actually where I was born and raised and am currently actively networking. My objective is to connect with a few small businesses and to help them build their businesses by adding greater effectiveness to their communication.
I have been married to the same amazing woman since the early 1970s. I have two great kids (one a novelist, the other a professional baker and bakery manager) and two grandsons. I was an avid cyclist, and have been since childhood. I am also a photographer and a mentor to several independent entrepreneurial businesses.
I left Toronto because I was interested moving back to the area where I grew up, which is a part of the country I have always loved and where my sisters and brother live. I had also grown weary of the life in the big city and needed a place where I could breathe more freely again.
Finally, I am fanatically dedicated to my work and my clients and take a great deal of professional pride in helping them succeed, and hope to keep working for as long as I can think straight.
Early in 2020 I underwent spinal surgery, which has left me temporarily without the use of my legs. I am currently in rehab to get them back. Fortunately nothing else was affected.
My Contact Info…
Jim Murray, Strategist • Writer • Creative Director etc.
St Catharines, ON,
Phone: 289 687-3475
Skype Handle: Jimbobmur61