We all seek perfection, and every once in a while, some of us actually achieve it. Like today, with this blog post. Please read it and learn for yourself what true perfection in the blogosphere looks looks like. 🙂
The Perfect Blog Post
This is me.
The concept of content management and its relevance in the realm of communications is being debated pretty hotly these days. A lot of people think that all this activity the so called social and business media gurus promote has done very little other than to create a glut of content out there that hardly anybody has the time, and now the inclination, to wade through.
This glut is made even more gooey by the fact that many have been counseled to beat around the bush: showcase your expertise, enough to engage, but not enough to convince people that you are a worthy supplier to help them build their dreams. This makes total sense when you figure that keeping you on a long road is more profitable for the people who are keeping you there than for you.
There are still others who have bought into the notion that slow and steady wins the race. These people will plod along feeding tidbits of wisdom into the Great Machine and hoping that something substantial comes out the other end. Hmmm.
As is the case with most abstract debates, the answer is somewhere in between. Sure your content needs to be engaging and show real wisdom. But at the same time, you also need to remember that this is all part of what you do to promote your business. One could argue that if you don’t keep that in mind, people will start to wonder just what the hell you are doing and quickly lose interest in your mutterings.
So for that reason, I have split this blog post into two parts. The first, which you have just read, and hopefully were suitably engaged by, and the upcoming part, that will make it very clear that I’m not just doing this because I like the sound my computer keys make when my fingers hit them.
In a way you can consider this the flip side to the softer tip laden and editorial blogs that are pretty much a dime a dozen.
Part 2: The Concrete Advantages & General Wonderfulness Of Me
When I created my company, Onwords & Upwords, and decided that I wanted to service the SME sector, I took a look around at the competition, (because it would have been dumb not to), and found 4 points of difference which have become a key part of my marketing program and create a true distinction between me and a good number of ‘small business’ agencies.
1. One person who can develop a strategic focus, conceptualize, write, art direct and produce this strategically focused communications is going to be much more cost effective for small businesses to work with than 3 or 4 people doing the same stuff.
2. If you don’t ‘broker’ services outside your skill sets, (web site creation, internet marketing, printing, media planning and buying, public relations, photography etc), your small business clients will pay less and appreciate the way you do business.
3. The convenience of having only one person to deal with makes for shorter meetings that are easier to schedule, and fewer people calling or emailing you with questions. This leaves you more time to do other stuff, like getting more business or whatever or making sure the business you do have is well taken care of.
4. The relationship you have with your small business clients is not always ‘on the clock’. You have to be ready, willing and able to give a fair bit of time to providing informed answers to questions, dispensing advice and yes, even doing unpaid favours.
But not too many.
If this has made you think twice about anything regarding the communications challenges you are facing, why not give me a call and let’s have a coffee or tea or whatever. I’m buying.
What self respecting communicator doesn’t have an ebook? Probably a lot of them, but that’s an issue for another time. My fabulous ebook is called “Small Business Communications For The Real World”, and is designed to give business emerging into the true small business category a good idea of what they should be looking for and can expect when it comes to putting branding and communication programs together.
You can access this wonderful and extremely useful ebook by simply clicking on this link…http://tinyurl.com/nqlgtu3. How easy is that.
Perfect Or What?
So there you have it. The perfect blog post in three wonderful parts. Four if you count this one.
Obviously not every blog post would or should be structured in this way. But if they were, there would certainly be a lot less beating around the bush, and who knows, maybe a lot more business for the businesses who manage this part of their content in the same way.
I create and implement strategically focused
branding, advertising & promotion for companies & consultants
who appreciate solid creative thinking and value reasonable rates.
Jim Murray Creative Director
Direct Line: 416 463-3475
Email: email@example.com or firstname.lastname@example.org
Web Site: http://www.onandup.ca
Editorial/Promotional Blog: https://onwordsandupwords.wordpress.com
Portfolio Blog: https://onwordsupwords.wordpress.com
SME Presentation: http://tinyurl.com/lnrp3fg
LinkedIn Profile: http://tinyurl.com/pxlsvbe