This is the 10th post in a series entitled “Reflections On Being A Writer In The 21st Century.” You can read the other posts in the series here: https://www.linkedin.com/today/author/962458
Some people sweat over the posts they publish for a long time.
I write ’em quick and get ’em out there.
This is because I am a copywriter who worked in advertising agencies for two decades and although I had different titles, I never stopped writing copy.
When you write advertising copy all day long for 5 or 6 days a week for 20 years, minus vacations and days when you called in sick, your mind functions in a different way from other kinds of writers.
You talk to the people you need to talk to. You get the insights you need to incorporate into whatever you are writing. You go get a coffee and think about what you’re gonna do stylistically. Then you get back to your desk, open a file and start writing.
You don’t give a shit about typos or grammos or spaceos or another other o’s. You just write it out.
Your instincts will tell you when you are approaching the end and your experience will tell you how to wrap it up.
While you are writing the ending of whatever you are writing, you often times come up with a great selling line for whatever you’re writing about. And that’s a delightful bonus.
Then you stop. But you’re not done. You need another coffee. But decaf this time. You’re actually just making an excuse to put some time between what you just wrote and how you’re gonna tighten it up and fix it.
This is time well wasted, and the more time you can afford the better. You go chat with your art director. You stop by and exchange a few quips with your Creative Director. You go take a leak. You check out the layouts of the work you did earlier. All that stuff.
But all the time, you’re still thinking about what you just wrote. It’s all there on a page in your head. You can see the stuff you want to change. You catch that typo in the second paragraph, and you come up with an even better way to write your selling line.
Then you head back to your desk. Open the file again and read it out loud. Fixing things as you go. Then you read it again and fix a couple more things. Then you read it a third time, like you’re doing a narration of it.
Finally you’re done. It’s the right length to fit the layout your art director figured out.
Nobody will screw with it because it’s idiot-proof. Plus nobody really wants to argue grammar or syntax with you. They never win.
You send the file to your art director and start all over again, with whatever is next in the pile. And so it goes.
So with this as my background you can see that I’m not gonna sit here and sweat over a blog post. Especially on a Friday.
This is all about getting your ideas out there. And it’s something a lot of people shy away from. I‘m told that way less than 1% of the people on sites like LinkedIn actually ever publish anything.
Too bad, because everybody’s got good ideas. They shouldn’t be afraid to express them. They should just go for it.
What’s the worst that can happen? No, really. Some idiot you don’t know will give you a bad comment? Well that’s scary. But what about all the other people who will applaud you for at least giving it a shot? Hmmmm.
Have a great weekend. Total elapsed time here: 33 minutes 18 seconds. Don’t try this at home unless you have a bottle of Tylenol close by.
Have a great weekend. And of course, if you like what you see here,
I would encourage you to like comment and share it with your network.
I’m Jim Murray, the guy who wrote this. If you like it,
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