One of the first business people I met after moving from Toronto to St. Catharines last December was a lady named Charlene Norman, who had also moved here from Toronto about 9 months earlier.
I came here with a pretty good idea of what I wanted to do with my business, and as it turns out, the fates were kind, Charlene was the exact person I was looking to be associated with.
Charlene is an ex-corporate executive with an amazing track record of business building and management. She came here with the same objective in mind as I had, which was to work with some of the larger businesses in the Niagara area, which was anywhere from Buffalo NY to Hamilton & Burlington.
After a couple of long meetings, we evolved the idea of an association. Not a contractual business partnership, but very much a team effort, designed to help businesses from the organizational, marketing and communications points of view.
Our aims were relatively simple.
1. To work with companies to identify both pain points and opportunities.
2. To correct the pain points through an easy to implement and maintain methodology that Charlene had developed and used in her corporate life, to organize and or re-organize as the case might be.
3. To create and manage going forward communications.
4. To access and use the wealth of excellent support services that exist here in the Niagara region.
5. To provide these services at affordable rates.
Charlene is one of the brightest business people I have met in a long time. She has an approach to business that is simple and uncluttered, but deadly accurate in terms of dealing with issues that may be holding companies back.
My experience with branding, marketing, and communications means that everything we create for our clients will be well thought out, easy to implement and accurate in its execution.
It is exactly the one-two punch I envisioned when I moved into this market.
Time, of course, will tell, just how well-received this will be. But, at the moment, we are both extremely optimistic.