Moving Away From Longer Format Posts But Not Actually Going Anywhere.

Over the past 20 years, I have written well in excess of 1000 long format posts.

I have enjoyed the process immensely. But as they say, all good things must come to an end. And this good thing is…sort of.

There are a couple of reasons for that.

1. I have been living in my new home and new city for a year and a half now and working with my partner, Charlene Norman, to break into this market in a substantial way with our consulting business. It has been a lot of work, but we are starting to feel we are on the home stretch run. And so the more time I devote to making that work, the better it will be for both of us.

2. I sincerely believe many people have grown weary of longer format posts. It’s a lot of work sorting out the wheat from the chaff, and it’s time-consuming absorbing information in big chunks. Couple that with the diminished attention spans which are a fact of life in social media and I find that the audience for these kinds of op/ed style posts is shrinking.

So being a smart and savvy marketer, I have decided on a new direction. One which takes less time out of my day, and provides those who are interested with a quicker read.

I’m Not Sure What These Are Called, 
So I Have Named Them Meme-itorials

The Meme-itorial is basically a mini post inside a graphic housing. The beauty of them is that I can create different versions of these posts and use whichever one fits the content I am writing.

This does have the downside of taking me out of the blogosphere so to speak, which means, on beBee for example, these are only viewable by those who are following me. So I encourage you to to do that, (links at the bottom)

The upsides, which far outweigh any negatives, are:

1. I get time back to write business posts and our extremely well-read Bullet Proof POV newsletter, plus all the other communications we have to do to grow our business.

2. Readers can get a quick fix instead of a long read, which is good for the soul these days.

3. It forces me into a much more disciplined way of writing, which is something I have always felt I needed.

So there you have it. What follows are samples of my different Meme-itorials, Currently, there are 4.

1. The Political Meme-itorial, featuring my Ace Reporter, Antoine.

2. The Couch Potato Chronicles Revival Meme-itorial, which will mainly be reviews of the things I like (movies, TV, books, sports etc)

3. My Rant Meme-itorial, which will be part Friday Nite Sermon and part whatever else is pissing me off, at other times during the week.

4. My Short and Sweet Meme-itorial, which is more a typical meme with an editorial slant.

These may change over time, but this is the current lineup. In order to get them, other than through seeing them as forwarded from someone, you have to follow me, on beBee, LinkedIn, Facebook or Twitter or all of them if you’re a real glutton for punishment. LOL.

It’s been a genuine blast writing these longer format posts. But for me, this particular medium has outlived its usefulness. My solution still keeps me writing, only not as much on the social side, so I can do more on the business side.

PS: For those who care, my bud, Phil Friedman and I will still be doing our He Said He Said posts. But Phil is busy as well so they will be less frequent.

jim out

Jim Murray is an experienced advertising and marketing professional. He has run his own business (Onwords & Upwords), since 1989 after a 20-year career as a senior creative person in major Canadian & international advertising agencies. He is a communication strategist, writer, art director, broadcast producer and partner at Bullet Proof Consulting in St Catharines Ontario.

You can follow Jim

On beBee:

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On Twitter:

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All content & graphics Copyright Jim Murray, Onwords & Upwords Inc…All rights reserved.


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